Our business model

The rationale

Giving away or subsidizing House Hold Water treatments (HWTS) such as chlorine or filters has not only distorted the market; it has also created an expectation that HWTS are goods which it is better to wait for than to buy. As a result, Antenna does not distribute its HWTS solution free of charge, but sells it at an affordable price and reinvests the income in research and manufacturing.

Our philosophy

One of the reason that we believe very strongly in market based solutions in treating the poor as customers is that that levels the playing field we are now equals. My job is to give you what you desire, not to tell you what you want to take.

Jim PatellThe Herbert Hoover Professor of Public and Private Management


Chlorine Flasks

Explanation: Liquides, poudres ou tablettes pour le

traitement de l’eau à domicile, dont la

plupart sont à base de chlore et sont

ajoutés à l’eau avant consommation

Company: Tinkisso Antenna

Country : Guinea Conakry

Beneficiaries: 4 144 045 households

Cumulative units sold: 12 mio flask sold in Guinea

Price of the product (USD): 0.9

Products : Chlore C – 250 mL

Turnover(USD) : 2.4 million (2015)

Employed people :  approx. 80

Link to Case Study

Current replication: Pakistan, Nepal , Inde, Guinea

In Development: Burkina Faso, Congo, Bangladesh